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Luth6322
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You could also focus on educating the public, why is it important, what benefits will customers receive if they go along these lines, and what assurance will they have.

This is very big in the organic food industry, as well as the biodynamic, chemical free farming areas. Rather then completely dissing the competition, you are more focusing on why your system is an improvement of what’s already generally accepted.

If its a new concept, I think you would probably need to look at several marketing options, so people start seeing it several different mediums to really get that repeat branding and things.