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Hi Burgo,

I think there is a ‘product’ just an intangible one, so treat it like the promotion of a product – what is it’s point of difference, why do people need it etc. etc.

What you need is some way to make it imperative that the trades people have what you offer (registration,certification or whatever)

I think as Steve said, if you look at master builders etc. they have built up a body where people will only use those builders that have the master builders licence. If you can replicate this in your service, and to do it would be no easy task without a decent budget.

From a marketing perspective, could you market to consumers, offering some sort of incentive for them to use a ‘licensed/certified’ practitioner?