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JacquiPryor
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Hi There,

I think the biggest reason would be for promotional/reference purposes.

EG: On our invoices, stationery etc we get to say “Complete IP Pty Limited” so our clients recognise where things are coming from. If we only used the number when we registered we would issue invoices that just said “121 180 505”, which would be harder for clients to remember and recognise. Plus, when we answer the phone we get to say “Thanks for calling Complete IP” etc.

If your company was going to sit behind the scenes and not actively appear as the trading entity that marketplace is going to see and recall then it probably doesn’t matter as much I would imagine.