Home – New Forums Tech talk AdWords 13c/click How on Earth did I ?! Reply To: AdWords 13c/click How on Earth did I ?!

Tony Pfitzner
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A couple of aspects to this:
1) Selecting phrase rather than broad match means your keywords are more targeted and hence likely to be cheaper
2) The bidding process behind Google is complicated. By dropping your bid price down to a $1 you may be competing against a different group for ad placements lower down the page.
3) There could be other explanations due to competition levels in the different markets.

In general you should always set up separate campaigns for different geographic areas. Also throwing money at bids is not a good strategy in Adwords – as you have shown.