Home – New Forums Marketing mastery Google’s Zero Moment of Truth Reply To: Google’s Zero Moment of Truth

  • Total posts: 187

I agree with Dan on the conversion aspect, there is a massive leap in using mobile platforms to browse the net but from what I’m seeing through analytics, the conversion rates are quite low, specially for online retail, for example the following site has a -50% conversion rate on mobile traffic compared to site average. I think the issue is users are still a bit hesitant to type in their credit card details into a mobile phone, however there’s a bit of hope in mobile pads/tabs, if you have a closer look you’ll see ipad doing much better than some other mainstream mobile devices. End of the day it all comes down to convenience, having a mobile device connected to the internet doesn’t always mean it’s convenient, maybe it’s more convenient to shop on a desktop, with big enough screen and a full keyboard :) I know I do.