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Hi John,

Thanks for your comments, to answer your question,

“Would these be the numbers for people accessing a shopping cart designed for viewing or use on a desk/lap top?”


The sample is from a local online retail business that switches between 8 different formats to fit to the device you are browsing on. They started looking at mobile traffic about four years ago, before I got involved with them, and the current site is about the 11th version in four years. We keep improving the platform to improve conversions, and go through all kinds of usability tests cos even improving the conversion rate by .5% means a massive revenue increase for them.

Best Regards,