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I take care of marketing for a couple of WA based companies pitching for construction work to the national market. Both companies had been operating pretty successfully with an (08) Perth local number for about 10 years but were suspecting they were missing out on interstate work. One of the first things I did was organise 1300 numbers to draw attention away from the fact they are based in WA.

Seems to work pretty well. Interstate enquiry rates are up since the start of the year and the increased business easily offsets the setup and 1300 rental costs.

A caveat: customers who get free local calls usually have to pay to call a 1300 number as 1300 calls aren’t included in many free plans, and there’s a connection fee paid at the business end for each call. It can get pricey if you are taking a huge volume of calls.