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Tony Pfitzner
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I agree with the general approach of most of the respondents:
i.e. 50% deposit and 50% on completion for simple projects say sub $5k
$5-10k (for a website with additional programming) I would probably split into thirds.

It is vital to produce a document listing deliverables that the client signs off on. Things such as the number of graphic revisions, initial installed content, and all peripheral services such as on-page seo, plugins, social media integration should be specified. This can be just a simple list.

You should also specify what is excluded if you are worried about scope creep.
Don’t be in the position of building a shopping cart, then have the client email you a 500 product catalog in pdf format, and expect all the products to be loaded!