Home – New Forums Marketing mastery Branding – my name? or …. ? Reply To: Branding – my name? or …. ?

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Thanks all – I have come to realise over the past few years that I reach decisions of this nature by musing over a number of days. I need to get external stimuli to provoke new strands of thought so your comments have been very helpful.

The decision? To go with The Lane Connection – shortens to a TLA (three letter acronym) quite well that fits where I am coming from. I think it allows for growth if and when other people come on board; using Nigel Lane from the Lane Connection implies some level of seniority etc.

The downaside is that it doesnt immediately identify me into the youth/parenting market but the upside is that it doesnt pigeon hole me there either.

So thanks again – and don’t feel this post ‘closes this thread’ – if you disagree or wish to expand my thinking further then please go for it.