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Neill
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In a previous online business, we sold software online and around the world (typically around the A$50 mark) and offered a 30 day money back guarantee if not totally satisfied for any reason. Our rate of refunds was less than 1% of total sales. Our refund policy gave a lot of first time customers confidence to deal with us online.

Offering a refund if not totally satisfied can be a good marketing exercise. You will probably deal with the odd unreasonable customer, but don’t let that stop you. Overall, you will probably be better off.