Home – New Forums Marketing mastery Flyer distribution conversion stats Reply To: Flyer distribution conversion stats

#1074341
websitedesigner
Member
  • Total posts: 917
Up
0
::

How exactly would you split test 16 different factors on a small business budget?

hymstrategies, post: 100575 wrote:
I admire your effort but the results are inconclusive. Did you split test the following?

1. headline
2. copy
3. call to action
4. distribution channels
5. your offers (price and discount)
6. terms of your offer
7. strength of guarantee
8. target market.
9. size of flyer
9. once off or sequential?
10. days and time of delivery
11. graphics
12. font type and size
13. colour
14. professional vs personal layout
15 . direct response vs image
16. testimonials (none, text, text + picture, full name + city, initials + city, initial only, full name only)