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King
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JohnW, post: 100176 wrote:
Hi King,
To hear is to obey. This article just hit my inbox:

14 Dec 11: Case Study: Toyota Taps into QR Codes and Augmented Reality
http://www.emarketer.com/Article.aspx?R=1008733&ecid=a6506033675d47f881651943c21c5ed4

This has an interesting twist –

use their mobile phones, snap photos of the ToyoTag, and then, upon prompting by SMS text, download the Toyota Shopping Tool app for iPhone or Android.

It would have been just as easy to get people to text a keyword to a number and get the link in one step less – I help clients to that all the time – SMS is just as viable and in many cases including this one better.

Sorry, I give this one an F

Still interested in good examples that are being used by micro – small business….