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I make web videos, primarily featuring people.
Screen captures can lead to very effective demonstrations of software and Internet applications.
I think that a very unique, cost effective video, especially for service and professional businesses, is the talking head video.
On television, these would normally be perceived as low production value, on the web, the primary purpose of our videos will be to help prospective customers to Know, Like and Trust us, for which a video (series) seeing you sharing valuable information is ideal for that purpose.