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webtrade
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Hi CharlieT,

It might be best to stay clear of variations of the business name as well. You sound well aware of the benefits and risks of each option. Especially if your competitor is much bigger than your business is, are you prepared to go through any unplanned legal proceedings and business disruptions even if you do have the legal right to use that business name/variations of that business name? Are the benefits big enough to take on these types of risks?