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Matt Rankin, post: 103130 wrote:
I don’t advertise, or at least I don’t pay to advertise. I rely on word of mouth and also search engine traffic. I have a heap of free directory listings as well, but hate their annual calls asking me to pay for a ‘premium listing’.

But then again, my target audience are Internet users, so it may be different depending on your business.

free directory listings have never yielded any results for me. i guess that’s why they’re free :)