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Shaukat Adam Khalid
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regardless of your marketing medium, you need to have a clear message for interrupting other people’s lives.

one thing that has worked really well is giving out free information that is valuable. maybe a guide on the 5 things to ask a sign maker.

If you approach it with the intention of helping the market with choosing the right provider and less about selling, you will get more clients. you can then ask people for their email or fax and send them more information until they are ready to buy.

If word of mouth is big enough, consider implementing a formal referral system so you dont have to wait and hope for a referral. You will be able to look forward to X number of referrals per day, week, etc.

the more you systemise your sales and marketing, the more time you will have to invest in doing the actual work and bettering your best.