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im on the fence with this.

the concept is different (which i like) but the target market is so super niche that making it work would require a lot of thinking, perseverance, and a bid dose of luck.

i can see where David is coming from too, as not all break ups are “clothes burning” ones.

a way to make it more appealing or at least more acceptable to the general “newly single public” (in my opinion) would be to have the store as a “feature” of the site.

if you changed the focus to say, best breakup stories, or newly single looking for a fling, or something that doesnt push just the store, you can then have it as a by product.

am i making sense? i tend to talk garbage alot…. :)