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Lately though, when employing this same tactic many people have just been saying “just put everything in an email”.

Because this is now considered similar to a legal document (even if it isnt) 1) if you dont supply what you claimed in your email, they can attempt to claim “not what was expected” (results being non-payment or requesting a refund) 2) for people like me it can also be used as a reference as to what something might cost, allows me to review what is included for the price given at my own leisure.

how do some counter this:
Putting a time limit on how long that offer will last (bank, shed, fencing and concrete companies do it all the time because of the up and down prices of the raw materials).