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exstatic
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I think there is too much emphasis on ‘SEO’ anyway, while its certainly not dead, its not the be all and end all of an online marketing strategy.

SEO needs to be part of an overall strategy that is suited to a businesses target market, it should be aligned with other channels, such as ppc, edm, video, on page, social etc.. to really be effective.

As Gabriel mentioned, if a client manufactured diesel engines, its less likely that they will get much impact from twitter/facebook, however they may get impact from other streams such as SEO, PPC, even video and article distribution – purely based on where their target market is online.

SEO will never be dead, it will just need to be adjusted to align much better with other online marketing channels to help each channel perform effectively.