Home – New Forums Tech talk Why SEO is a big fat lie Reply To: Why SEO is a big fat lie

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Matt Rankin
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I have to say I entirely disagree. I use SEO to bring in 99% of my customers. Social media can certainly be useful, but it depends on your target audience.

For me I am looking for other businesses that have IT needs, and thus the most likely place they will look for a business to meet their needs is on Google (or possibly Bing).

With SEO I can qualify exactly what keywords I want to target, and using Google Adwords Keyword Tool, I can tell just how many Australian are searching for that keyword each and every month.

I would like to suggest that there are a lot of people that don’t understand search engine optimisation, and many of these are selling SEO services. This does the whole IT industry a discredit.

There are however others like myself, that have an excellent understanding of what role it should play in any marketing strategy.