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JohnW
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Matt Rankin, post: 103135 wrote:
I’ve also been in the industry since 1994!

The bottom line in 2012 is to ensure you have lots of quality content. Pages that add little or no value to your site should be purged. If you can add a blog or forum to your site, it will help quite a bit.

Google is all about quality content this year, stay away from duplicate content whatever you do!
Amen to that brother Rankin,
Add to that copy/pasting slabs of content, autoblogging, etc.

IMHO, quick fix link building schemes will become almost irrelevant or downright dangerous.
Regs,
JohnW