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Patto
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Hi Gail.

you may want to take a look at this thread, as there is plenty of advice there.
Analytics should be able to show you what the 15% is clicking on and that should give you a good framework to start with.

Surveying as suggested is also powerful.

And no, we do not browse on our mobiles the way we do on our desktops, so this will dictate how much information you display. This will of course depend on what industry you’re in.