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James Millar
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I was wondering if any of the experts here could comment on the value / strength of a number 1 organic google rating versus a number 1 google Adwords presence. Obviously the GA has a campaign cost related to the industry demand for that space whereas the organic postion is more SEO based.

Which one is more valuable from a sales perspective in generating click throughs? I expect it would be the organic rating 1 position because I’ve seen it generate better results with some of our businesses than the GA campaigns. I personally never use to click on the GA paid ads but increasingly I am (is this the general trend?)

If the number 1 organic position is more value than the GA position then clearly SEO is a priority.

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