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Jexley
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Samith, post: 103482 wrote:
…end of the day what matters is return on investment, and that’s different from business to business.
Pretty much says it all.

The value in SEO or AdWords is only seen after it’s done usually though, and that’s what’s hard for people to figure out.

“Do I need SEO? AdWords? Magic? Ninjas?”

Folks don’t seem to know where to start, and when they ask a lot of “experts” they’re typically answered with, “Whatever I can charge the most for, that’s the least likely to be scrutinised.”

What this industry needs is a tool/service that can help folks figure out what they need and how much of it.

K, off to go and build that now…