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Shaukat Adam Khalid
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A reminder that the OP is talking about cost per lead and not cost per sale or lifetime value of the customer.

$500 may be great if you can get $2500 or $20k but as a responsible business owner, wouldn’t you want to know if you can reduce your cost per lead?

Isn’t that what optimisation all about or am i too analytical when it comes to marketing?

If the leads are hight quality, i would offer $100 per lead and a % of any sale.