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As I stated conversion remains your responsibility and with a 50% (poor considering that they are qualified leads) conversion rate then ROI is halved etc. etc. I have personally used this type of service a few years ago and my conversion rates were around 90% (still have some of these clients today).

As with every subject/topic/issue, everyone has an opinion but only you can determine what ROI you are happy to go with and how good your conversion rate will be.