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I am increasing my prices as of next financial year. I will be sending a mass email to all our clients with a full list of all prices that will be increased. I am also giving them the opportinity to book for as much ahead as they like at the old prices by the end of June, but payment doesn’t need to be made by then. Which I think is a big insentive as a lot of people organise their holidays a year in advance (that’s what;s relevant for my business :)).

I think that if you are giving good service and your prices don’t sky-rocket you will be able to retain your clients.

Someone suggested that you could leave all your existing clients in the old pricing structure and only get new ones pay at the new level.