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Evo the marketing guy
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One small business marketing consultant I had the pleasure of working with once told me that of all the small business vices he witnessed over a career, nine times out of 10 it was businesses NOT charging enough.

A fair price will never be fair for all customers. There are deep value seekers (read:want everything for the lowest cost l) that are part of everyone’s customer lists.

His regular consulting advice was to raise prices 10-20 per cent. Sure some customers dropped off, but that isn’t always a bad thing…

Evo