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Shaukat Adam Khalid
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fluctuations are normal. comes down to the 80/20 rule. Certain days and time periods will yield the greatest results.

if you use search or content marketing or considering it, place those ads in the time frame that gets you the best results.

it could be everyday between 2pm – 2:30pm. it will also boost CTRs and bring down cost per click. comes down to what the stats are saying.

In the case of “why”, you will need to pay a consultant to investigate.

Understand that some businesses are just seasonal and i’m not talking in the literal sense (autumn, winter, etc)

Every business has peak periods. Where i work, operations know the metrics down to 15 minutes to ensure operational excellence.

A cheaper route is to ask your customers why they bought it on that day and time. you’ll be surprised with the answers.