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Paul B.
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Growing up as a Gen Y I am fully aware of the consequences of conversing through social media. Even through informal discussion on forums such as this one, your brand is under threat of being tarnished.

I have already recognised a few members on here who are repeatedly contesting other members and instigating unecessary arguments. To be honest, this has created quite a sour taste in my mouth and I can confidently say I would never approach them for their services.

It doesnt matter where you are, or who you are talking to, if you represent your business then any conversation is PR and you need to adjust your communication accordingly.