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Shaukat Adam Khalid
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if you really want to stand up from the crowd, offer unparalleled service and be able to communicate effectively. be able to explain in graphic detail. This how luxury providers describe their products and services.

Lots of companies create a “big” brand and then it backfires because they build a “mercedes” image but deliver “hyundai” grade service.

Invest sometime on developing your customer profile. If you don’t know your customer, no amount of branding will help you to create a viable business. This video explains what i mean.