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Hi Jude,
One other thing I might suggest is that you focus more on the core product / service. The need that would bring a perspective buyer to you is to print and present their photos in a nice way – having their own control over this is secondary, although a selling point. I.e. “free software” is not as important as “a simply beautiful book of memories” or “great present for someone you love” etc etc

So, I would suggest that you get really great photos of the printed product on the flyer, you can still keep them editorial like your wedding shot there, but involve the book more. (how nice is the finish, the binding). Get them in some “model” hands, or on a lavish coffee table,… make them look really impressive.
The printing is your hero here, the price and speed of delivery also.

Good luck, it’s a booming market, however competitive.