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TrishF
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Hi Kylie
I define ‘niche’ as a product or service, not necessarily who you offer it to.

If you prefer to work with ‘not for profit’ organisations, then go for it. But you would have to be sure you can make sufficient money just servicing that sector.

If what you love to do covers both small business and not for profits, then why wouldn’t you work for both?

Trish