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Aidan
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Link building is not dead or redundant…

As I’ve said so many times before if it can be easily gamed then watch out, Cutts is abslutely right in saying infographics sometimes fall into the old widget (or badge or WP theme footer) category i.e. they are not necessarily an editorial link.

Penguin showed us that G is all about looking to preserve the value of (genuine) links for now. They’ll be around for years to come, as Cutts says – don’t write their epitaph yet.

http://searchengineland.com/matt-cutts-dont-write-the-epitaph-for-links-yet-smx-advanced-2012-video-126842