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Thanks, your advice is much appreciated.

I will speak with my client and suggest they need some professional advice as you have recommended – which I suspected they would anyway.

As strange as it sounds we aren’t too worried if it’s too generic to trademark – in fact i’m quite happy if it is. We have some quite different marketing channels/strategies in mind compared to what most would think of which is our tactic rather than establishing a trademark.

So not looking into this issue to stop competitors, just to make sure we aren’t infringing on anyone elses IP.