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IncredibleCo
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My immediate thought when I read all of what’s been said is that it sounds like you may be too cheap.

Try to sell a VIP option for double / triple your usual rate. Whilst one of you focuses on selling your regular offers have someone dedicated who will just sell your VIP option. People instinctively think more money = better quality. An idea would be to try to market this option at Private Schools instead of government ones.