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I’m far from a marketing guru – still new at this running a business thing ;) But another suggestion for your spare space is photographers – I have seen photography kiosks/outlets in a lot of play centres. Its something that I would have loved to talk with you about except that I live in Melbourne’s western suburbs so not really practical logistically :( The ones I’ve seen in playcentres seem to do well and could certainly be used to bring in more cutsomers as well as offering something extra to your own customers.