Home – New Forums Tech talk Bing Webmaster Tool SEO report Reply To: Bing Webmaster Tool SEO report

#1107584
ozcart
Member
  • Total posts: 19
Up
0
::

The title tags are what browsers display in the title bar of the browser when you visit a page. You are right, there should only be one of those in the page so your site shouldn’t be generating another tag on the page. As the previous poster said, your title tag should appear in the top part of your site between the and tags in your source code.

The h1 tags are what html considers the actual “heading” of the page but depending on how your page looks visually could appear differently on the page. You only want one of these in a page as well, as otherwise the search engines will interpret this as an attempt to manipulate them. There’s a good video about this from Google’s SEO guru, Matt Cutts, which you can see here: http://youtube.googleapis.com/v/GIn5qJKU8VM&hl=en&fs=1

With regards to your footer links, you are also correct that the title=”home” tags inside the footer links are not page titles, but are “tooltips” (to use Microsoft Windows’ terminology for hover popups). You can see the wording on a tool tip by hovering your mouse over a link – if you go to your site it should say “home” in a little yellow popup if you hover the mouse over the link.

Overall, when looking at any page in your site, search engines take into account the content of the whole page – so that’s the title tag in the head section, the h1 page title tag, the “meta” description that is used to tell the search engines what your page is about (and is often used as the snippet that is shown in search results), the content on the page itself, the subheadings on the page (that’s your h2 and h3 tags), the wording used in links, the titles on links (like the ones in your footer) the link structure of your page, what words are in bold or plain text and even the alternative descriptions you use on images.

It’s a good idea to be using the Bing Webmaster tools for evaluating your site, as they have a fantastic tool called Link Explorer (which was only introduced only a few days ago) which you can use to not only check the links to your own site, you can use it to look up the links of competitors in your industry. Yahoo! used to have this for free in the form of an online tool they called Site Explorer, but when Microsoft and Yahoo! formed their co-operation deal this was discontinued and marketers were forced to paid tools to obtain this valuable information. It’s definitely worth a look if you haven’t found that yet in Bing Webmaster tools.

Hope this helps – feel free to ask any other questions if you wish.

Regards
Brooke