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In the software industry it is very common to offer a “Free” version. Limited by time or function they help users get a taste of the product and if they like it – they buy it. That is how I bought “Snagit”, MYOB, and a host of other software tools and products.

We offer a free product at http://www.freerealestatecrm.com and I can say the conversion rates are viable enough to continue offering the service.