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Shaukat Adam Khalid
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I know what you mean. i used to think the same. Then i saw how many plans failed during execution or did not allow for changes in the market.

Around the same time, i came across the quote above regarding plans and planning. I suppose creating a plan is a great way to clear the mind and get the proposed execution in writing.

I believe plans have a place when they are no more than 1 page. anything more and it better be a living document or a process and procedure or financial statements.

caroline, post: 0 wrote:
Hello,

According to me,

Marketing plan as well as Sales plan.