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First impressions of your website were that it looked quite nice and seemed easy to use. But then I noticed that a lot of your categories had no items in, you should remove those for now as it looks novice. I also noticed that I could only purchase 1 of any item, there was no option to add more than 1 item to the cart. When I went to pay I was asked to setup an account first. These things always put me off buying things. Combined I would say you need to work on the functionality of your shop first before bothering with SEO.

Best wishes – Phil.