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Great discussion.

Ah the joys of finding the right name that fits, its a personal decision that is for sure because it has to meet your passion. You certainly have that so I like that you would be patient and wait until the passion is met with a name.

Make sure you consider all elements, re domain, business name in each state or company registration, trademark an even phoneword (1300 SARAH C).

I like the impact of a one word or punchy simplicity along the lines of billabong, tarocash etc so Chico is cool. Are all the elements available though? I also like the personalisation of using your name. Personal relationship and the emotional connection is so important in business and branding and especially in a personal item like clothing. So Sarah C or just Sarah if possible is great.

Good luck and I guess the other feeling I have is let your passion shine through with this.