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I largely echo Jacqui’s concerns and will give you a resounding answer to the effect of “it depends”.

Usually however it is difficult to seek copyright protection over short phrases however trade mark protection may apply depending on the situation.

Long story short and without looking at your specific situation generally you should:

  1. Do your research about branding and make sure no shoes are being tread on.
  2. Establish your pty limited.
  3. Register your business name.
  4. Register your website.
  5. Apply for a word or logo trade mark protecting your domain name.
  6. Obtain your trade mark registration after 7-8 months.
  7. ???
  8. Profit.