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Julz
If you are thinking about how to market the idea to other mothers, it would be opportune to work out the subset of ‘mothers’ that your idea will appeal to. What ‘need(s)’ will your idea appeal to – which will further narrow down the pool of mothers. This will also help you work out what your key (selling) message is

Once the pool of mothers are narrowed then you need to work out where to find them – what type of media are they exposed to, as an example. The previous comment about SEO applies here once you work out the who and where.

Examples of generic media avenues for mothers (the big pool) may include baby blogs/forums, mothers’ magazine/newsletter (Melbourne has one that is very widely read and I am sure a similar one exists in all capital cities) and locations where they visit often (supermarkets/shopping centres and child health centres).

Good luck
abcvic