Home – New Forums Marketing mastery Am I World’s Number 1? Reply To: Am I World’s Number 1?

Paul B.
  • Total posts: 119
victorng, post: 122441 wrote:
Quantifiable claims like “World’s Number One” or “World’s Most Popular” won’t necessarily be puffery in many cases. Your advice that it is absolutely fine is absolutely dangerous.


This seems to be your area of expertise. Do you think I have a strong case to agrue that the slogan could be classified as puffery? If not what would I need to do to protect myself?