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Cjay
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Paul B., post: 122448 wrote:
Victor,

This seems to be your area of expertise. Do you think I have a strong case to agrue that the slogan could be classified as puffery? If not what would I need to do to protect myself?

Perhaps something which shows the value of your business, instead of hot air?

Is your value in quality? Turn around time? Thinking outside of the square? I should think you’d gain a lot more from finding a slogan which resonates with your business and gets the customer thinking about your point of difference, as opposed to such a generic line?