Home – New Forums Marketing mastery Am I World’s Number 1? Reply To: Am I World’s Number 1?

Paul B.
  • Total posts: 119
Divert To Mobile, post: 122509 wrote:
The act specifically has a section which allows for outrageous claims.
“worlds number 1 stamp shop” is reasonably outrageous. Sounding the danger alarm is rather alarmist.

Allow me to quote from the accc

What is ‘puffery’? Is ‘puffery’ misleading?

Puffery is a term used to describe wildly exaggerated, fanciful or vague claims for a product or service that nobody could possibly treat seriously, and that nobody could reasonably be misled by. Examples of puffery include ‘best food in town’ or ‘freshest taste ever’.

From the looks of it the OP has been swayed away now from exploring this avenue, possibly for the best but I wouldnt presume to know the best approach to take when marketing to domestic and international stamp buyers. But thats not what he was really asking for anyway.

To Paul.
I think if you really want to do it, and you think its the right marketing approach, then give the accc a call and find out what they’re going to think of it yourself.


Will do Steve, thanks for your help.