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A great position to be in and spending more time effort on the 20% will return a better yield.

Grade them in A,B,C & D or 1,2,3 & 4

With A/1 being your most prized or the bulk of the 20%, B/2 is those that if you put the effort in could convert to A/1’s

C/3’s are those that you don’t mind having as the 80% because they pay on time etc. but are not as big spenders as A/1 & B/2

D/4’s are the ones you don’t really want anymore (whatever the reason) and these I would recommend raising the prices to a point where they no longer want you to supply, it then becomes their decision to pay the premium or leave.