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Johny
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I think this all comes down to definitions though.

I agree, but not in terms of start up compared to business. In terms of what the word “fail” actually means.

Fail is such a strong word and for some reason one we all seem to want to avoid.

Because using the word “fail”, ………well denotes failure.

If I have a business and it ceases because it went broke or because it didn’t meet my expectations or it was not successful in terms of what I had planned, then it was a failure.

I fall down, I get up again, I fall down, I get up again, I fall down, I get up again,…then I walk, having learnt some stuff along the way.

Failure leading to success. And as long as I keep getting up again there is no reason for it to be a bad thing.