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Hi Jackie, I have multiple ventures as a sole proprietor. So I have a different business name for each one but they’re all under ‘me’. And I have a different domain/website for each one too.

Khalid is right about the marketing and innovation. You come up with an idea now but others will come up with similar things in the future, or an advancement on what you’ve come up with. All you can do is to keep striving to keep ahead and active. But that doesn’t mean you shouldn’t go ahead and I say ‘enjoy the journey!’